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Admissions knowledge hub

Practical thinking for better admissions operations.

Clear frameworks for teams working on enquiries, counselling, applications, automation and reporting—written around the decisions they make every day.

Featured Checklist

Education CRM Evaluation Checklist

A viewable, practical checklist for evaluating lead acquisition, counselling, applications, automation, analytics, security, integrations and implementation.

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Resource library

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1 published resources

Article

Education Lead Source Attribution: A Practical Guide

Source attribution should help an institution decide where enquiries came from, which touchpoints influenced progress and which investments produced useful applicant outcomes. One editable “source” field cannot answer all three.

Marketing · 7 min read

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The hub is organised around the operating problems admissions teams need to solve.

01Admissions

Funnel design, process ownership and application progression.

02Analytics & Reporting

Funnel, source, team and management reporting.

03Automation

Rules, triggers, controls and responsible use of AI in admissions.

04Communication

Channel planning, consent, cadence and communication history.

05Counselling

Counsellor workload, engagement quality and operating discipline.

06CRM Guides

Evaluation frameworks for education CRM buyers and project teams.

07Lead Management

Lead capture, ownership, allocation, prioritisation and follow-up.

08Marketing

Source attribution, campaign measurement and applicant communication.

From framework to workflow

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