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13 published resources

Article

Education Lead Source Attribution: A Practical Guide

Source attribution should help an institution decide where enquiries came from, which touchpoints influenced progress and which investments produced useful applicant outcomes. One editable “source” field cannot answer all three.

Marketing · 7 min read

Article

Admission Automation vs AI: Know What the System Is Doing

Rule-based automation and AI can both reduce manual work, but they behave differently. Institutions should know which one is making or recommending an action, what data it uses and how a person can review or override the result.

Automation · 7 min read

Article

An Admissions Reporting Framework for Management Reviews

A management report should explain where the admissions operation needs attention and let reviewers reach the underlying cohort. Separate executive signals from operational queues while keeping definitions consistent.

Analytics & Reporting · 7 min read

Article

Planning an Admissions Communication Cadence

An admissions communication cadence should help an applicant complete a decision or action. It should not send the same promotional message repeatedly because a calendar slot exists.

Communication · 7 min read